14. Case Study: Research Agency saves $20,000 by using SurveyMind

Now this is a story we love to tell.

We had been approached by a research agency based out of Texas.

They were spending approximately $80 per hour on transcriptions for their focus groups.  Doing over 30hrs of these each month meant they were spending nearly $30,000 per annum on transcription alone, and it was painfully slow (roughly two business days for delivery).

Enter SurveyMind

They came across us via a referral from a fellow MR agency who had been with us since day 1.

On trialing us, they were very pleased with the turnaround speed (our AI engine processes 2hr focus groups in less than 30mins).

And they were absolutely stunned with what our Summary & Analytics features could do.

To put this into context: they were working with several different moderators and panelists across the US & Canada, so they often struggled with uniformity of analysis. Different moderators provided different accounts. 

But with SurveyMind, as well as a consistent Transcript each time, they got a consistent Summary each time - and could choose the exact format they wanted it in. This made the review process infintely faster, and allowed them to collaborate with an ease not possible before.

Their researchers also made extensive use of our Projects tool for comparison across and between multiple focus groups and interviews, and found our analytics tool that uses AI to penetrate deep into the qual data very powerful indeed.

Best of all, they signed up for an Enterprise package, which resulted in a saving of approximately $20,000 on what they were paying before for Transcription, with a 10X faster timeline and higher quality results.

Could this be useful for your agency?

Check out our Free Trial today, and see if we can speed up your time-to-delivery while reducing costs simultaneously.