11. How "projects" can revolutionise market research

We've recently rolled out our new "projects" feature. 

This allows users to group transcripts together and analyse them to reveal key themes, differences, and connections between a predefined set of interviews. To date, tools have only allowed users to analyse one qual interview at a time.  

With our new features, researchers can quickly compare and contrast a whole set of focus groups to understand the key themes.

This will massively accelerate how quickly researchers can find insights from their qual projects allowing researchers to focus their time on diving deeper into their results.